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    | Lifestyle | Brazil’s successful women forget 5 a.m. club, here’s what they actually do
    Lifestyle

    Brazil’s successful women forget 5 a.m. club, here’s what they actually do

    Giselle WagnerBy Giselle Wagner03/05/20266 Mins Read
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    Brazil's successful women forget 5 a.m. club, here's what they actually do
    Brazil's successful women forget 5 a.m. club, here's what they actually do

    Many articles promise to reveal what successful women do every morning. They often blur together: wake up early, drink water before coffee, work out, and avoid touching the phone. The details change but the formula stays the same. The author of the original piece said she never felt she learned how those women actually start their days.

    To find more honest answers, the author revisited a series called Wake Up Call, which collects morning habits from women the author admires. The goal was not a checklist but a look at how busy women who juggle many responsibilities create clarity before the day demands their attention.

    Morning Rituals for Clarity

    Mimi Bouchard, creator of Activations and author of Activate Your Future Self, said the first step is deciding how you want to feel. Calm, clear, energized, or magnetic can be the anchor. She said some mornings it is journaling, some mornings a workout, and some mornings just snuggling in bed. She believes seeking a consistent feeling is the throughline.

    Nicole Wegman, founder and CEO of Ring Concierge, said her non‑negotiable moment is school drop‑off. It grounds her before everything else starts moving. She learned that going straight into email or work mode makes the day feel reactive from the start.

    Payton Sartain‑Ross, creator and host of the Note to Self podcast, finds her anchor in a large glass of water, her skincare routine, and time outside with her dog. She described her morning walk and being in the sun as an essential ritual that makes her feel more awake and connected.

    Emmy‑winning journalist Catt Sadler said she prioritizes sleep. She does not like less than seven hours anymore and makes listening to her body a priority.

    Movement and Body Awareness

    Across the interviews, movement keeps showing up. It is not always an intense workout. Sartain‑Ross mentioned morning sun and a walk. Bobbi Brown, the makeup artist and founder of Jones Road Beauty, follows the principle of exercise before order. She said even 10 minutes of movement changes everything. Lauryn Evarts Bosstick of The Skinny Confidential builds movement, sunlight exposure, and hydration into the same moment by drinking mint water or warm water with lemon on a walk to the coffee shop. Shani Van Breukelen, creative director and co‑founder of AYOND, keeps it intuitive and listens to how she feels.

    Protecting Morning Space

    The most consistent thread across every conversation was delaying the outside world. Wegman is intentional about not going straight into email because once that tone is set it tends to carry through the rest of the day. Melanie Masarin, founder of Ghia, found that the first two hours after waking are her most creative and clear. She treats them as sacred and at least twice a week does not go into the office until 11 a.m. to protect that window for writing, strategy, or whatever needs a clear head.

    Ritual and Consistency

    Dianna Cohen, founder of Crown Affair, builds ritual into her mornings with a three‑minute gua sha massage, then journaling, stretching, and breakfast before checking her inbox. She advises starting small because consistency matters more than duration. Mimi Bouchard said a successful morning to her is just being able to do what she wants as long as she has had one moment that feels like hers before the day starts asking things from her.

    The author noted that in the Wake Up Call archive, Nicole Gibbons, founder of Clare Paints, cleans her kitchen every morning as a ritual that starts the day with productivity momentum. Beauty creator Anna Mae Groves turns on music, reads, journals, and prays with her morning coffee. The common theme is a small ritual that is entirely yours before the day’s chaos creeps in.

    Hydration Before and After Coffee

    Many women hydrate first. Bobbi Brown heads straight for two glasses of water with electrolytes or AG1 before allowing herself an espresso. Masarin has held the same ritual for 15 years: hot water with lemon, ideally drunk in bed before either she or her boyfriend reaches for a phone. Real estate broker Tracy Tutor wakes up and immediately drinks 16 ounces of celery juice before coffee. Liana Levi, founder of Forma Pilates, keeps a bottle of water on her nightstand and reaches for it before fully awake. Agatha Relota Luczo, founder of Furtuna Skin, starts with a shot of olive oil and warm lemon water. The author admitted she drinks coffee first and has made peace with that, using the brewing time to do a red light mask and snuggle her cats.

    Habit Stacking and Flexibility

    Bouchard leans into habit stacking. A walk becomes an opportunity to connect; brushing teeth becomes a moment to stretch. She said the minutes are already there and people are just finally using them fully. The author noted that science supports the idea that the shower is a place for creative thinking, and she closes her eyes to meditate while brushing her teeth.

    Wegman said being a mother and an entrepreneur forced her to let go of the idea of a perfect morning that looks the same every day. She focuses on presence even when structure changes. Masarin said she used to dive into everything but learned to slow down and channel energy where it needs to go most. She advises protecting the window when your mind is sharpest instead of filling it with the first thing that demands your attention. Bouchard allows her mornings to shift too, listening to her body and following intuition.

    Key Takeaways

    The article concludes with a summary of ideas worth trying. To set the tone: decide how you want to feel, write top three priorities, and take even five minutes for stillness. To ground your body: start with a large glass of water, get outside briefly, and move your body for even 10 minutes. To protect your focus: treat early hours as sacred thinking time, delay input such as email and news, and start small with even two minutes of ritual. To make it stick: pay attention to your energy, let your routine evolve, and avoid rigidity.

    There is no single version of a perfect morning in any of these stories. No universal wake‑up time, no checklist that guarantees clarity, and no routine you have to follow. What shows up again and again is simple: a few minutes that feel like yours, a small ritual you actually look forward to, and the willingness to let it all evolve as your life does.

    Giselle Wagner
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    Giselle Wagner é formada em jornalismo pela Universidade Santa Úrsula. Trabalhou como estagiária na rádio Rio de Janeiro. Depois, foi editora chefe do Notícia da Manhã, onde cobria assuntos voltados à política brasileira.

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